PURPOSE TRACKS
A Smart EDI Solutions LLC Practice
ADVISORY & CONSULTING
Purpose doesn't manage performance. It shapes it.
20+ years collective experience helping leaders, organizations, and emerging talent align their purpose with how they actually operate — on the foundational and systems level.

Nicole Smart
Founder & Principal Consultant
Smart EDI Solutions LLC · Est. 2019 · Purpose Tracks is the evolved operating brand.
HOW WE WORK
Nicole Smart leads every engagement, supported by a curated network of vetted specialist contractors — certified in Gallup CliftonStrengths, EQ-i 2.0, and Predictive Index. Vetted for values alignment. One integrated client experience, always.
TRUSTED BY



PLATFORM WORK






IMPACT
12K+
People ReachedAcross workshops, keynotes, advisory engagements, and organizational partnerships
20+
Years Collective
6+
Sectors Served
2+
Years. Retained Partnership.
OFFERINGS
The Architecture
Org alignment audit — maps declared vs. actual org across 6 disciplines
The Compass
Leadership, Culture, Identity and Social Impact framework
Return on Purpose
Measurement methodology connecting people initiatives to business outcomes
CliftonStrengths
Gallup assessment — administered & debriefed by certified practitioners
EQ-i 2.0
Emotional intelligence across 5 composite areas — certified debrief
Purpose Diagnostic
Entry-point assessment: surfaces gaps, priorities & engagement roadmap
AUTHORIZED PRACTITIONERS
Gallup CliftonStrengths
EQ-i 2.0
SIX PURPOSE TRACKS
Executive Track
C-Suite · Founders
Athlete Track
Brands · Initiatives
Organization Track
Corps · Nonprofits
Emerging Leaders
Students · Early Career
Reconnect Track
Purpose-Evolved Orgs
Operator Track
Startups · Growing Orgs
THE PURPOSE TRACKS APPROACH
WHAT CLIENTS SAY
“Working with Smart EDI Solutions was the best money ever spent. We saw our goals come to fruition — practical, empathetic, and never judgmental.”
Patricia Jacovina, COO · Girls Inc of New York City · Featured Work
Thank you so much for your DEI training. It went way above and beyond! Your contributions to helping USRowing in DEI literacy are deeply appreciated.
USRowing Leadership · 2020 Annual Convention
National Governing Body
FEATURED WORK
Aligned with strong values. Smart succeeded in providing support for our mission utilizing Predictive Index tools.
Troy Prince, CEO
Wall Street Bound
FEATURED WORK
Nicole delivered exactly what we needed — a keynote on invisible disabilities that was relatable, insightful, and never made attendees feel inferior or unseen.
ERG Leader
BNY Mellon
SPEAKING ENGAGEMENT